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Bloomberg Lists Sigiriya as one of the new Seven Wonders of the World

Sustaining its brand visibility and universal appeal on a global platform, Sri Lanka Tourism is once again in the spotlight with the recent recognition by Bloomberg Businessweek. The Sigiriya Rock Fortress was listed as one of the new Seven Wonders of the World, making Sri Lanka the only Asian country to make it onto the list along with six other iconic sites appealing to the new age traveler with a thirst for adventure. These marvels include archaeological and natural treasures spanning far wider than the ancient Greek world and catering to all types of modern explorers

Dating back to King Kashyapa in the fifth century A.D., Sigiriya is the “perfect amalgam of human-made treasure and natural wonder” enthuses Bloomberg. Nicknamed Lion Rock—a reference to the paws sculpted into the base of the 660-foot-tall stone—it includes elaborate cisterns and gardens, frescoed caves, and a winding stairway to the crowning citadel.

Sri Lanka Tourism has strategically embarked on developing Sigiriya, a World Heritage site, into a sustainable destination under the National Sustainable Destination Certification (NSDC) initiative. Sustainable tourism is essential to protect natural, cultural, and environmental resources which are critical for the wellbeing of Sri Lanka’s tourism industry. If these valuable resources are not sustained, Sri Lanka could see dwindling tourist number in the future.

In keeping with this initiative, single use plastic has been recently banned in Sri Lanka. While sustaining our resources this strategy will also provide locals more opportunities to practice ancient arts and crafts to cater to demand for sustainable materials.

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